Discover why the Amazon sits at the heart of IAÇÁ Roots and how origin, nature and lifestyle become a distinctive concept
Identity needs a reason
IAÇÁ Roots was created to be more than a product. It needed a story, a language and a territory of inspiration.
Roots and freedom
Roots represents origin and authenticity, while the contemporary concept belongs to cities, shopping centres, encounters and movement.
Inspiration with respect
Amazonian inspiration should not turn culture into decoration. It should keep the product origin and context visible.
Portugal as the starting point
IAÇÁ Roots is a Portuguese brand using Portugal as a platform for a concept with international ambition.
The concept is bigger
Açaí is the protagonist, but the identity is built around experience, community, nature, energy and a distinctive sense of place.
Explore IAÇÁ Roots
Discover the legend, find a store or learn about the franchising concept.
FIND IAÇÁ