An introduction to the relationship between the Amazon landscape, the açaí palm and food cultures linked to the fruit
A landscape shaped by water
Across many Amazonian areas, rivers, forest and seasonal water shape routes, work and food production.
The açaí palm
The açaí palm is adapted to humid tropical environments and forms part of landscapes where nature and human activity meet.
Nature and culture
Açaí is linked to food traditions and local economies, not simply to a visual idea of the rainforest.
What “Roots” means
For IAÇÁ Roots, Roots represents a connection to origin, nature and territory behind the modern experience.
Building the future
Respecting origin does not mean staying in the past. It means carrying meaningful roots into a contemporary future.
Explore IAÇÁ Roots
Discover the legend, find a store or learn about the franchising concept.
FIND IAÇÁ